东南大学经济管理学院专题讨论（Seminar）登记表
报告题目 | Optimal Pricing and Inventory Control Policy with Quantity-Based Price Differentiation | ||
报告人（单位） | 陈友华（香港城市大学管理科学系） | ||
点评人（单位） | 薛巍立（物流管理工程系） | 点评人（单位） | 孙胜楠（物流管理工程系） |
主办机构 | 管理科学与工程学科中心 | ||
时间地点 | 时间：2015年5月19号下午15：00 地点：九龙湖经管楼B-201 | ||
报告内容摘要 | | ||
报告内容： A firm that faces price dependent demand aims to maximize its profit. In addition to the regular unit selling price, the firm can utilize quantity discounts to increase sales, such as buy-2 & get 1 free. We refer to this dual-pricing strategy as quantity-based price differentiation. The research question is why firms engage into such dual-pricing strategy and do not simply just dynamically adjust the unit selling price?We try to address this issue by considering the following model.At the beginning of each period, the firm needs to make three decisions: replenishing the inventory, setting the unit selling price if the unit sales mode is deployed, and setting the quantity-discount price if the quantity-sales mode is deployed (or the combination of the two modes of sales). We identify conditions under which the optimal inventory control policy and selling/pricing strategy is well-structured.Our numerical study shows that substantial profit improvement can be gained as the result of shifting from uniform pricing to quantity-based pricing.(Joint paper with LU Ye, SONG Miao, and YAN Xiaoming, just appeared in Oper. Res.) 报告人简介： Youhua (Frank) Chen [陳友華] is Professor of Management Sciences at City University of Hong Kong. He holds a bachelor degree in Engineering, master degree in Economics, and doctoral degree in Management from Tsinghua University (Beijing), the University of Waterloo, and the University of Toronto, respectively. After finishing his PhD, he went to Northwestern University as a post-doc fellow (9/1996-6/1997). Prior to joining City University of Hong Kong, Prof. Chen was on the faculty of NUS Business School, National University of Singapore (7/1997-6/2001) and the Department of Systems Engineering and Engineering Management, the Chinese University of Hong Kong (2001-2012), respectively. Courses which Prof. Chen taught in NUS include Operations Management and Supply Chain Management, at both undergraduate and MBA levels. He was also actively involved in executive teaching (EDP and EMBA). At CUHK, he taught Logistics and Supply Chain Management, and served as the deputy director and director for the Executive Master of Science Program (EMSc) in Logistics and Supply Chain Management, a joint program with Tsinghua University (Shenzhen). Prof. Chen has also been involved in consulting projects in the area of supply chain management and logistics. His current research projects span from logistics/supply chains, weather risk management to healthcare operations management. | |||
