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学术前沿讲座—Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions

发布时间:2020-12-17访问量:13

报告题目

Frenemies in Platform Markets: Heterogeneous Profit Foci as   Drivers of Compatibility Decisions

报告人(单位)

陈建清美国德克萨斯大学达拉斯分校 Naveen Jindal管理学院 教授

主持人(单位)

张玉林 (东南大学 经济管理学院 教授)

时间及会议ID

2020121811:00-12:30

腾讯会议 ID109 338 351,密码:2020

点击链接入会https://meeting.tencent.com/s/SH1bgcG7DUDp

特别提醒:参会者以真名入会,否则可能会被移出会议!

报告内容摘要

Abstract: We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that incentives to establish one-way compatibility—the platform owner with smaller standalone value grants access to its proprietary content application to users of the competing platform—can arise from the difference in their profit foci. As the difference in the standalone utilities increases, royalties from content sales become less important to the platform owner with greater standalone value, but more important to the other platform owner. One-way compatibility can thus increase asymmetry between the platform owners' profit foci and, given a sufficiently large difference in the standalone utilities, yields greater profits for both platform owners. We further show that social welfare is greater under one-way compatibility than under incompatibility. We also investigate how factors such as exclusive content and hardware-only adopters affect compatibility incentives.

报告人简介:

陈建清,美国德克萨斯大学达拉斯分校Naveen Jindal管理学院教授。主要从事平台商业模式、电子商务、信息技术经济学、供应链管理、拍卖与机制设计、在线广告与定价等研究。在Information Systems Research, MIS Quarterly,   Management Science, Journal of Marketing Research, Journal of Marketing, Production and Operations Management, and Journal of Management Information   Systems等国际顶级期刊发表多篇学术论文。目前担任Information Systems ResearchJournal of Electronic   Commerce Research and Business & Information Systems EngineeringProduction and   Operations Management等国际期刊的副主编。

2019年获得Dean’s Award for Outstanding New Scholar, 2016年获得ISS Sandra A. Slaughter   Early Career Award of INFORMs200720122015年获得中国信息管理夏季研讨会最佳论文奖(China Summer Workshop on Information ManagementCSWIM)2010年获得第十五届信息系统与技术研讨会最佳论文奖(Conference on Information Systems and Technology, CIST)


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