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学术前沿讲座—Optimal Decisions on Prices, Order Quantities, and Returns Policies in a Supply Chain with Two-period Selling

发布时间:2021-06-28访问量:13

报告题目

Optimal Decisions on Prices, Order Quantities, and Returns Policies in   a Supply Chain with Two-period Selling

报告人(单位)

Jing Chen (Rowe School of Business,   Dalhousie University, Canada)

点评人(单位)

何勇

(东南大学)

点评人(单位)

李四杰

(东南大学)

时间地点

时间:2021630日(周三)上午9:00

腾讯会议ID204 228 038

报告内容摘要


报告内容:

Selling products in a regular period and a   markdown period, in the presence of customer returns, is common practice in   the retailing industry. It is critical for the retailer to manage returns by   choosing appropriate returns policies for the two periods. This study   examines the retailer’s customer returns policy strategy, and pricing and   ordering decisions, in a supply chain selling seasonal products over two   periods. The manufacturer is a Stackelberg pricing leader and sets wholesale   prices at the beginning of each period. The retailer may carry over both   returns and strategic inventory of new products from the regular period to   the markdown period. We show that if the holding cost on new products is low   it carries over strategic inventory; it also carries returns to the markdown   period, if it offers a Money-Back Guarantee in the regular period.

报告人简介:

Dr. Chen   received her PhD at the Richard Ivey Business School, Western University in   2008. Now she is a Professor and William A. Black Chair in Commerce, the Rowe   School of Business at Dalhousie University. She received “President’s   Research Excellent Award-Research Impact 2020” at Dalhousie.Her research interests focus on competitive channel and supply chain   management, interface between operations management and marketing, and   revenue management. She has published more than 60 articles in Journal of Retailing, European Journal of Operational Research,   Transportation Research Part E: Logistics   and Transportation Review, Omega,   and other journals, and more than 10 Ivey cases. She is serving as the Director   of Board, Federation for the Humanities and   Social Sciences. She is also serving as an Associate Editor for Omega and International Transaction in Operational Research, and has served   as a guest editor for several special issues for journals.


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