报告内容摘要 | In this paper, we explore how a firm’s concern about profit distribution and the size of downstream firms in supply chains affect corporate social responsibility (CSR) investment strategy. Distributive comparison behavior plays an important role in supply chain decisions. However, little research has analyzed its impacts on the CSR investment strategy. Furthermore, previous CSR research has mainly focused on CSR problems faced by large downstream firms, whereas there is a strong need to understand the role of small firms in CSR. In this paper, we compare this supply chain with the one without distributive comparison behavior, and define the manufacturer with weak bargaining power or low efficiency to reduce CSR violations as the small manufacturer. When advantageous inequality occurs, or when neither inequality occurs and the manufacturer’s sensitivity to the supplier’s profit is low, his distributive comparison behavior makes the manufacturer less (resp. supplier more) likely to invest in CSR, which we call negative (resp. positive) impacts of distributive comparison behavior; otherwise, it makes the manufacturer more (resp. supplier less) likely to invest. In most cases, the weak bargaining power of the small manufacturer leads to larger positive or smaller negative impacts of distributive comparison behavior. Also, the low efficiency to reduce CSR violations through the small manufacturer’s CSR investment leads to smaller negative impacts of distributive comparison behavior.
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