报告题目 | Strategic Reactions to a Counterfeiter’s Product Strategy | |
报告人（单位） | 岳晓航（美国威斯康星大学米尔沃基分校） | |
主持人（单位） | 薛巍立（东南大学） | 李四杰（东南大学） |
时间地点 | 时间：2022年 3月 10日（周四） 上午10点 腾讯会议ID： 531 575 744 | |
报告内容摘要 | This paper investigates the counterfeit-combating problem on an ecommerce platform with a brand-name company and a representative online counterfeiter who can strategically choose which type of counterfeits to sell. Methodology/results: Our analysis reveals that consumers are deceived and receive counterfeit goods due to a platform’s strategic reaction to a counterfeiter’s product strategy. Although many e-commerce platforms publicly claim that they have ”zero tolerance” for counterfeits, we find that e-commerce platforms will deliberately reduce the effort devoted to combating counterfeiting and turn a blind eye to the sales of deceptive counterfeits to avoid competition between branded products and counterfeits. | |
报告人简介：
岳晓航博士是美国威斯康星大学米尔沃基分校(The University of Wisconsin- Milwaukee)商学院教授，美国供应链管理协会、管理科学及运筹学协会和运营管理协会会员；主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作, 已在 IJPR, IJPE, TRE等杂志上发表多篇论文。 | ||
