学术前沿讲座——Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories

报告题目

Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories

报告人（单位）

王念新教授(江苏科技大学)

主持人（单位）

高星（东南大学）

时间及地点

2024年6月14日(周五)上午10:00；九龙湖校区经管楼B201会议室

报告内容摘要

Sharing economy platforms are pressed to rapidly grow user bases at the early stage by aggressively targeting potential users through competitive actions. Due to the volatile nature of the sharing economy and its disruption to industry norms, these platforms encounter legitimacy challenges that impede user base growth. This paper integrates competitive repertoire and institutional legitimacy theories to develop a research model that explains early-stage user base development in the sharing economy. We posit that early-stage user base is associated with structural characteristics of the competitive repertoire, whose effects are moderated by a platform's socio-political legitimation efforts that address stakeholders’ regulatory and normative concerns. Using a comprehensive sample of 4,644 monthly observations of 129 sharing economy platforms in China, we find that the volume of two context-specific competitive actions, offering economic incentives and staging high-visibility events, along with competitive repertoire complexity, are positively related to platform early-stage user base. We also identify a significant negative relationship between repertoire differentiation and user base. Direct relationships are moderated by socio-political legitimation, however, such that legitimation weakens the positive impact of context-specific action volume but enhances those of repertoire complexity and differentiation. Managerial and practical implications are discussed in light of the findings.

报告人简介：

王念新，江苏科技大学经济管理学院院长，国家级人才计划入选者，教授，博士，博士生导师。主要研究兴趣包括数字化战略、数字化转型、数字化平台。在ISR、POM、JMIS、JAIS、MIT SMR、管理科学学报等发表或者被录用论文80余篇。现主持国家自然基金面上项目2项，主持完成国家自然基金面上项目、青年项目和国际合作与交流项目各1项，参与完成国家自然科学基金重点项目、国家科技支撑计划项目、国家自然基金面上项目等10余项。研究成果获教育部科技进步一等奖、中国造船工程学会科技进步一等奖、江苏省哲学社会科学优秀成果二等奖等。目前担任SSCI期刊Information Technology & People的高级编辑和SCI/SSCI期刊Internet Research的编委。现任中国系统工程学会船海系统工程专委会副主任、管理科学与工程学会理事、中国信息经济学会理事。