报告题目 | When to Offer Price Match Guarantee: The Blessing of Scarcity | ||
报告人（单位） | 章魏(浙江大学) | ||
点评人（单位） | 李四杰（东南大学） | 点评人（单位） | 薛巍立（东南大学） |
时间地点 | 2021年12月15日20:00-21:00 腾讯会议：373 711 4974 | ||
报告内容摘要： Price match guarantee, whereby a seller promises to refund the price difference to a customer who purchases a product when the customer finds a qualified lower price elsewhere, is commonly adopted by major retailers. The extensive literature typically argues that price match guarantee is recommended to reduce inventory and to price discriminate customers. In this paper, we investigate the role of supply scarcity under price matching with the potential advent of a competitor. We adopt a simple model that allows us to isolate the role of supply scarcity on the adoption of price matching. By contrast, we demonstrate that supply scarcity is a blessing on when to adopt price matching: in the presence of supply scarcity, price matching does not hurt seller profit, and it can even improve seller profit under medium or high scarcity over no-price-matching. Ignoring the price matching policy under supply scarcity can lead to a significant profit loss. Our results are also robust to the case with endogenous capacity in the presence of the diseconomies of scale effect of capacity cost. Thus, we uncover a new explanation on the adoption of price matching under supply scarcity in practice. Our findings also underscore the importance of price matching in addressing supply scarcity and potential future competition, and provide guidelines on how to manage price matching in the presence of supply scarcity. | |||
报告人简介： 浙江大学管理学院副教授、博士生导师。主要从事生产与服务资源配置、服务运作管理、供应链管理等相关领域的教学、科研和社会服务工作。在管理学顶级期刊Production & Operations Management，管理工程领域顶级期刊IIE Transactions、以及European Journal of Operational Research、Omega等国际SCI期刊发表多篇学术论文。曾获得教育部第八届高等学校科学研究优秀成果奖(人文社会科学)二等奖、浙江省第十九届哲学社会科学优秀成果“基础理论研究类”二等奖。现任中国优选法统筹法与经济数学研究会理事、中国管理科学与工程学会之服务科学与工程分会秘书长、国家自然科学基金委管理科学部函评专家， Operations Research、Production & Operations Management、IIE Transactions等SSCI期刊和众多国内学术期刊审稿人。 | |||
