讲座题目 | Writing Business Casees：From Idea to Impactful Classroom Discussion | ||
主讲人 （单位） | 陈静 (Faculty of Management, Dalhousie University) | 主持人 （单位） | 何勇 （东南大学） |
讲座时间 | 2025年4月17日14:00 | 讲座地点 | 经管楼B201会议室 |
主讲人简介 |
Jing CHEN is the William A. Black Chair in Commerce and a Professor in the Department of Management Science & Information Systems at the Faculty of Management and the Department of Industrial Engineering at Dalhousie University. She received her Ph.D. in Management Science from the Richard Ivey School of Business, University of Western Ontario. Her research interests include competitive channel and supply chain management, the interface between operations management and marketing, and customer returns. She has published over 90 papers in leading journals, including Journal of Retailing, European Journal of Operational Research, Decision Sciences, Omega – The International Journal of Management Science, Naval Research Logistics, IIE Transactions, and Transportation Research Part E, among others. She received the 2020 President's Research Excellence Award for Research Impact at Dalhousie University. She currently serves as an Associate Editor for The International Journal of Management Science (OMEGA), Journal of the Operational Research Society (JORS), IEEE Transactions on Engineering Management (TEM), and International Transactions in Operational Research (ITOR). She has also published more than 20 Ivey business cases and serves on the Board of Directors at the Federation for the Humanities and Social Sciences in Canada. | ||
讲座内容摘要 | Case teaching is a powerful method for engaging students in critical thinking, real-world problem solving, and active learning. This talk demystifies the process of writing effective teaching cases, offering a practical guide for educators and researchers interested in developing their own. It covers how to identify a strong case lead, one that presents a compelling dilemma, features a decision-maker under pressure and facing a meaningful choice, and reflects broader industry or policy challenges. The talk also outlines the essential components of a well-structured case, including context setting, decision points, and presentation, along with strategies for writing in a style that is both engaging and analytically rich. In addition, the talk will discuss how to design accompanying teaching notes and facilitate dynamic classroom discussions that encourage diverse perspectives, critical debate, and applied learning. | ||
