东南大学经济管理学院专题讨论（Seminar）登记表
报告题目 | Supply Chain Management Models for Innovative Products | ||
报告人（单位） | 马修岩（日本横滨国立大学管理学院） | ||
点评人（单位） | 王海燕 （经济管理学院） | 点评人（单位） | 何勇 （经济管理学院） |
时间地点 | 时间：2015年6月5日（周五）下午1:00点 地点：九龙湖经管楼B-201 | ||
报告内容摘要 | | ||
报告内容： In the increasingly fierce competitive environment, innovation has become a core competency of an industrial organization. Innovative products are featured by higher profit margins, intrinsically unpredictable demand and short life cycles. Our research is on characterizing the one-shot feature of innovative products in the supply chain management models based on the one-shot decision theory. In the first study, we consider newsvendor models for innovative products whose life cycles are expected to be shorter than the procurement lead times. Determining optimal order quantities of such products is a typical one-shot decision problem for a retailer. Hence, newsvendor models based on the one-shot decision theory (OSDT) are proposed. In the proposed models, for each order quantity, the retailer chooses one demand amongst all possible demands while considering the satisfaction level caused by the occurrence of the demand and the normalized likelihood of the demand occurring. The selected demand is called the focus point of the order quantity. The optimal order quantity corresponds to the maximum satisfaction level of its focus point. Four types of retailers who choose four different types of focus points, i.e. active, passive, apprehensive and daring retailers are taken into account and the analytic results are given. The proposed models are scenario-based decision models which provide a fundamental alternative to analyze newsvendor problems of innovative products. In the second study, we consider a retailer who sells an innovative product in a monopoly market. Since the innovative product’s lifecycle is usually shorter than its procurement lead time, the retailer has only one chance to determine the optimal order quantity and the retail price. Considering the one-time feature of such a decision problem, a completely new price-setting newsvendor model for innovative products is proposed. Different from the existing price-setting newsvendor models which maximize the expected utility, the proposed models determine the optimal order quantity and the optimal retail price based on some particular state (scenario) which is most appropriate to the retailer. The theoretical analysis provides managerial insights into the behaviors of retailers in a monopoly market of an innovative product and several phenomena in the luxury goods market are well explained. In the third study, with considering the information sharing of the supply chain participant’s personality and one-time feature of the innovative product, the optimal wholesale price contracts for the manufacturer when he/she is facing different personalities of retailers are obtained both in the make-to-order and make-to-stock supply chains. 报告人简介： 马修岩，2015年3月博士毕业于日本横滨国立大学管理学院。2012年获得横滨国立大学管理学硕士，2009年取得大连理工大学数学与应用数学学士。研究领域为创新型产品的供应链管理；一次性决策理论和在企业管理中的应用等。目前已有文章发表在European Journal of Operational Research. | |||