报告摘要和内容： The explosive growth of retail platforms over the past decade has resulted in a significant amount of customerand seller data that can be leveraged for advanced business analytics. As a result, the management of retailplatforms with business analytics capabilities has garnered increased attention in the field of operations management. Despite the recognition of the importance of business analytics techniques for retail platforms,a systematic study for their operations is lacking in the literature.Based on our observations of the industrial practice and understanding of the academic literature, we attempt to address this gap by proposing aframework that broadly categorizes retail platform management into three key themes: demand-side management, supply-side management, and matching. For each theme, we identify critical topics, discuss thecurrent practices of platforms, and review relevant literature. We also propose future research questions withdirections for the initial modelling and solution strategy, together with applicable data sources and potentialinsights. At last, to facilitate future research, we provide a roadmap and datasets for further exploration ofbusiness analytics applications of retail platforms.Overall, this paper lays a strong foundation for researchersto delve deeper into the exciting and constantly evolving field of retail platform analytics. |
报告人简介： 
Tao Li is the director of MS Program in Business Analytics and an associate professor of Information Systems & Analytics in the Leavey School of Business at Santa Clara University.Professor Li’s research interests include sharing economy, crowdfunding, strategic sourcing, supply chain coordination, operations-marketing interface,sustainable operations management, and behavioral operations management. His scholarship has appeared in leading academic journals such as Production and Operations Management, Manufacturing & Service Operations Management, European Journal of Operational Research.Professor Li serves as Senior Editor for Production and Operations Management, Associate Editor for Transportation Research Part E: Logistics and Transportation Review, and Guest Associate Editor for Naval Research Logistics.He has been a regular reviewer for top journals including Management Science,OperationsResearch,and Manufacturing & Service Operations Management. |
