报告题目 | Demand information acquisition strategy in a supply chain | ||
报告人（单位） | Jing Chen (Faculty of Management, Dalhousie University, Canada) | ||
点评人（单位） | 何勇 （东南大学） | 点评人（单位） | 史雅妮 （东南大学） |
时间地点 | 时间：2023年8月15日（周二）上午9:30 地点：东南大学四牌楼校区图书馆203 | ||
报告内容摘要 | |||
报告内容： The study examines the information acquisition strategy of a dual-channel supply chain, in which a manufacturer sells a product through both a retailer and its direct channel. Either the manufacturer or the retailer can acquire demand information from a third-party marketing research company. We identify conditions under which neither firm will acquire demand information, even when the cost is negligible. We demonstrate that information acquisition can negatively impact not only the retailer, but also the entire supply chain, customers, and society as a whole. The study implies that firms with more accurate demand data must develop appropriate strategies for utilizing this information. 报告人简介： Dr. Jing Chen is the William A. Black Chair in Commerce, a Professor of the Department of Management Science & Information System at the Faculty of Management, Dalhousie University. She received her Ph.D. in Management Sciences from the Richard Ivey School of Business, University of Western Ontario in 2008. Her research interests include competitive channel and supply chain management, interface between operations management and marketing, and customer returns. She has published over 80 papers in journals, such as Journal of Retailing, European Journal of Operational Research, Decision Sciences,The International Journal of Management Science (OMEGA), Naval Research Logistics, Transportation Research Part E, and others. She received “President’s Research Excellent Award-Research Impact 2020” at Dalhousie. She is currently serving as an Associate Editor of The International Journal of Management Science (OMEGA), Journal of Operational Research Society (JORS), andInternational Transactions in Operational Research (ITOR). She has published 18 Ivey business cases. She is also severing asa board of directors at the Federation for the Humanities and Social Sciences in Canada.
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